This social media post from delivery service company goPuff is an example of how they used organic social media to activate their campaign #GoBackGiveBack. Organic social also includes people who follow the specific hashtag used in your post. An organic post is one that is seen by a percentage of your existing followers and your followers’ followers as they share your content. Organic social media refers to free content such as posts, photos, videos or stories generated by a nonprofit or company and shared on their feeds. In our research, 94% of BIC Cause Campaigns incorporated organic social media while only 65% incorporated paid digital or social media marketing. These are the top marketing activations as ranked by seasoned cause practitioners: Marketing activations are more frequently reported in part because all cause campaigns include a marketing component, while not every campaign includes a fundraising goal. In fact, marketing activations, such as organic, owned and earned media strategies, dominate the top five activations in BIC Cause Campaigns overall. Marketing activations are equally as important when building an incredible cause campaign.

In part two of our blog series, we shared the top fundraising activations used in Best in Class (BIC) Cause Campaigns from our 2020 Survey Results. Part 3 of Our Blog Series: Key Elements of Best in Class Cause Campaigns

Best digital activations 2020